Search Engine Optimisation in Stoke-on-Trent

Optimisation of homepage

This involves a number of procedures including analysing the website’s homepage for your chosen keywords and seeing how often they appear in the meta tags (alt, h1, h2. h3, title etc) and also in your page content. Once this is determined we add relevant keywords and content where necessary. We also make sure that your code and images are fully optimised so that your page loads more quickly and also we compile error reports which determine the quality of your website code.

Keyword/Phrase analysis

We will analyse your key phrases relevant to your company and see who you’re competing against for these search terms. Once the results have been established we can advise you on the best keywords to begin optimising your website for.

Tag adjustments

We change title tags (h1,h2,h3) and also alt and title tags to reflect the wording. We also concentrate on vital meta tags including the very important title tag and embed the chosen keywords both as a phrase and separate key words throughout the web page.

Keyword Density Analysis and correction

We assess how many times the chosen keywords appeared in your homepage then make amends where necessary in order to increase this to around the optimum amount which is between 2% to 4%.

Google analytics reports (monthly)

We embed Google analytics code into your site and using Google’s software we can provide you with statistics and analysis concerning areas such as how many visitors your site is getting and what keywords they searched under to find your site etc. We will provide you with a brief summery every month so you can see how many visitors are coming to your website, where they are coming from and what they are searching under to find you. This will be extremely useful both for yourself and us as we can streamline the future SEO based on these findings.

Optimisation of homepage and one other page

This involves a number of procedures including analysing the website’s homepage and one other page of your choice for your chosen keywords and seeing how often they appear in the meta tags (alt, h1, h2. h3, title etc) and also in your page content. Once this is determined we add relevant keywords and content where necessary. We also make sure that your code and images are fully optimised so that your page loads more quickly and also we compile error reports which determine the quality of your website code.

We can optimise the other page with different keywords of your choice. We advise that the keywords are specific and relevant to that individual page's content. This gives the user twice the change of finding your website on search engines.

Manual submission to major search engines

Although the search engine spiders tend to find your website eventually on their own we think that for an added push it is better to add your website onto certain search engines yourself. We have a number of search engines that we always manually add websites to.

Submission to two online directories per month

We add your company and website details onto a searchable web directory. This provides a link back to your website which help with the optimisation process. We generally choose directories with a high page rank as Google rates these websites much more highly and a link back from them is seen as a vote of confidence in the eyes of Google.

Submission to four online directories per month

We add your company and website details onto a searchable web directory. This provides a link back to your website which help with the optimisation process. We generally choose directories with a high page rank as Google rates these websites much more highly and a link back from them is seen as a vote of confidence in the eyes of Google.

Homepage complete Tags/Keyword Changes (per 6 monthly interval)

Once the homepage of your site has been optimised using specified keywords and you have successfully achieved your required position on the search engines then we can look at a keyword change. This keyword change can be a simple as maybe widening your location search or maybe a complete keyword change to target a different area of your expertise.

Optimisation of homepage and three other pages

This involves a number of procedures including analysing the website's homepage and three other page of your choice for your chosen keywords and seeing how often they appear in the meta tags (alt, h1, h2, h3, title etc) and also in your page content. Once this is determined we add relevant keywords and content where necessary. We also make sure that your code and images are fully optimised so that your page loads more quickly and also we compile error reports which determine the quality of your website code.

We can optimise the other three pages with different keywords of your choice. We advise that the keywords are specific and relevant to that individual page’s content. This gives the user four times the likelihood of finding your website on search engines.